That's right. H&M is officially opening in Atlanta tomorrow, Friday, June 13 at noon.
The first 300 in line will get a free H&M t-shirt and a gift card valued anywhere between $10 and $300. For more information about the grand opening, visit the Atlantic Station website here.
I'd love to make a day of it and hang out in line with all the eager shoppers early tomorrow morning, but I'll be at work - damn! I did toy with the idea of using one of my vacation days to take off for the opening, but a free t-shirt and gift card aren't much incentive - especially when it means dealing with the crowds.
Lauren and I will make it over to H&M sometime soon and give you all the lowdown (i.e. is it as good as the downtown H&Ms in Philly & D.C. or watered down for preppy southern tastes?). Stay tuned...
Blogger edit: Elizabeth Westby of Atlanta Magazine's About Town blog did a great post on the Atlantic Station H&M preview party.